I was approached to create labels and pump clips for Mardy Bum's new beers. The style was influenced by their original artwork, black lines, and cartoony, but with a little more life put into it. My thoughts going into the designs were how do I introduce the customers to Mardy Bum's new and printed beers. I wanted to make them quite explosive and eye-capturing. The brand is centered around Arctic Monkey songs and lyrics.